Location: Dallas/Fort Worth, TX
Salary: Competitive with performance-based bonuses

Position Summary

The CMO oversees all marketing operations across three fast-growing home-service brands. This role owns lead generation, channel profitability, reporting accuracy, creative direction, paid media, SEO, content strategy, and vendor management. The CMO removes all execution burden from the CEO by running a fully independent, accountable, data-driven marketing organization. They are responsible for delivering predictable, profitable job volume across all markets and aligning marketing output with Sales and Operations capacity.

Key Responsibilities
• Own total daily lead volume across PPC, LSA, SEO, Maps, Meta, retargeting, and marketplace platforms
• Maintain target CPL, CPJ, CAC, and ROAS across all paid and organic channels
• Manage and optimize seven-figure ad budgets across multiple brands and markets
• Oversee PPC, LSA, SEO, Maps, content, creative, retargeting, and landing page strategy
• Ensure flawless tracking, attribution, UTM structure, GA4, GTM, Pixel, GHL, and CallRail integrity
• Approve all creative assets (ads, videos, graphics, landing pages) and enforce brand consistency
• Direct monthly creative refresh cycles and oversee all photo/video asset production
• Maintain accurate dashboards and reporting — midweek and end-of-week KPI reports
• Conduct bi-monthly ROAS reviews, monthly vendor deep-dives, and quarterly KPI meetings
• Hold all marketing vendors accountable with strict KPIs; replace underperformance proactively
• Collaborate daily with Sales and Operations to match lead flow to technician capacity
• Align budgets and forecasting with COO and CFO
• Maintain all Marketing SOPs, enforce team adherence, and build scalable marketing systems
• Lead and develop the internal marketing team (PPC, SEO/Web, Content, Creative, Social)
• Operate independently, spotting issues early and fixing them before they affect revenue
• Maintain market dominance through SEO, Maps, paid visibility, and brand strength

Required Experience & Skills
• 10+ years in senior marketing leadership (performance, brand, growth, demand generation)
• Proven success scaling revenue in home services, franchising, or similar high-velocity consumer industries
• Expertise in Google Ads, Google LSA, SEO, Maps, Meta, landing pages, retargeting, and analytics
• Strong experience managing seven-figure marketing budgets and multi-vendor ecosystems
• Skilled in Looker Studio, GA4, GHL, CallRail, CRM/automation tools, and performance dashboards
• Ability to build systems, SOPs, reporting frameworks, and high-functioning marketing teams
• Expert in cross-functional alignment with Sales, Operations, and Finance
• Highly analytical, data-driven, and disciplined in KPI management
• Capable of running a fully autonomous marketing division with minimal CEO involvement

Performance Scorecard (What the CMO Is Accountable For)
• Total leads generated (all brands, all channels)
• CPL, CPJ, CAC (by channel)
• ROAS and profit per channel
• Paid search visibility and impression share
• SEO and Maps ranking improvement
• Landing page conversion rate
• Website + funnel performance
• Traffic growth (channel-level)
• Lead attribution accuracy
• Brand consistency across all creative outputs
• Zero lost, untagged, delayed, or untracked leads

The CMO monitors but does not execute:
• Review velocity (Operations)
• Lead follow-up accuracy (Sales/Operations)

Role Expectations
• Operate without daily CEO guidance
• Detect and solve issues proactively
• Maintain strict organizational discipline and system cleanliness
• Keep communication timely, accurate, and without surprises
• Uphold company core values (Ethics, Growth, Others First)
• Deliver measurable improvements within the first 90 days